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Instructional designers have the skill and experience to develop e-learning products for different types of audiences, but they might not know if those products are effective until evidence is gathered and analyzed. Evaluations provide evidence by collecting learner feedback that can support the effectiveness of a product and provide information for improving it. Evaluation is an integral and essential part of the e-learning development process. In the context of e-learning, a formative evaluation is a quality-assurance check performed before you release a product to learners. Formative evaluation ensures that problems that can hinder learning are identified and corrected. These evaluations can be simple and informal, yet surprisingly effective. Because a formative evaluation is intended to improve a product before it is delivered, mock-ups or paper prototypes can be used to represent ideas before they are incorporated into a finished product. If a paper prototype is used, as the produ