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Proposals are crucial for attracting more photography clients, and this video tutorial provides a step-by-step guide on creating an effective proposal and contract. The presenter shares a proposal template that helped them secure over 50 product photography clients during the pandemic. The content is relevant not only to photographers but to anyone in a service-based business. A proposal formalizes discussions with a client and requires a signature to finalize the deal. Without a contract, there is no project and no agreement. The video emphasizes that proposals are an integral part of the sales process, as a signed proposal signifies a commitment from the client.
