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In the video, the speaker addresses a question about presenting pricing options to clients. They explain that when creating a 3-option proposal, each option is listed with a total price, such as $10k, $20k, and $30k, without further itemization. The proposal features a one big lump sum for each option at the bottom. However, in the larger anchor option, there may be further breakdowns if compensation is tied to risk. This approach helps clarify the options without overwhelming clients with detailed line items.
