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In this video tutorial, Eric Vorniczak explains how to create effective design proposals tailored to client expectations. He highlights the importance of understanding what clients want to see, structuring pricing and timelines strategically to enhance hiring potential. Vorniczak emphasizes adhering to industry best practices to improve the conversion of leads into clients. He offers a solution for those who struggle with creating proposals that don't yield results, introducing the idea of using a proposal template designed to increase job wins. The tutorial aims to provide actionable tips for freelance designers and studio owners.