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In the previous video, Joe, a vegan who doesn't consume animal products, works at Pilla and has identified a lack of lunch options for vegans in the area. He proposes opening a vegan lunch restaurant in Pilla, questioning the potential demand and profitability of his idea. To develop this concept, Joe considers it as a lean canvas model, giving it the name "Vegan Restaurant in Pila." He focuses on defining his target customers—primarily vegans who live or work in Pilla. To refine this customer profile, Joe plans to assess whether others share his lunch challenges. Narrowing the initial customer definition will aid in the subsequent development of his business idea, with the option to expand the audience later.
