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In the video, Steve emphasizes the importance of being prepared before obtaining a licensing agreement. He advises that doing some groundwork can provide leverage during negotiations. Key points include the necessity of creating a well-crafted provisional patent application that holds perceived value for potential licensees. This application should detail aspects such as manufacturing methods, materials, workarounds, variations, and include comprehensive drawings. Steve mentions a program called Smart IP that guides users on how to effectively develop their provisional patent applications. Overall, thorough preparation can enhance negotiation outcomes for licensing agreements.