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In the video tutorial, the speaker discusses the importance of the franchise agreement, which is the binding contract between the franchisor and franchisee. This document outlines the franchisee's obligations and provides the franchisor with tools to enforce those obligations. While it overlaps with the Franchise Disclosure Document (FDD), the franchise agreement specifically details the franchisee's responsibilities regarding support and training, which are typically determined at the franchisor's discretion. The speaker emphasizes that this document is generally favorable to the franchisor and suggests using it as an opportunity to discuss the client's future growth plans, allowing for potential flexibility in the agreement.
