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Writing engineering proposals is challenging as engineers are not trained in proposal writing during their education; they focus instead on engineering calculations. To succeed in consulting, engineers need to excel at proposal writing to advance in their careers. In this video, Matt Handel, author of "Proposal Development Secrets," shares valuable insights on improving proposal writing. He introduces a crucial question, termed the "million dollar question," which engineers can ask internally to enhance their proposal quality and increase their chances of winning contracts. This question aims to guide engineers in crafting effective proposals for their clients.