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In the tutorial, Simon from the Contract Company discusses the essential clause that distributors should seek in a distribution agreement: exclusivity. As a distributor receiving goods from a supplier, securing exclusive rights ensures that they are the sole distributor in a specific region. This exclusivity is crucial because distributors invest time and resources in marketing the brand or product, and they want to prevent the supplier from also distributing the same goods in their territory. Essentially, exclusivity protects the distributor's interests and investment in the market. Simon hints at additional considerations to keep in mind for a robust agreement.
