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As businesses grow and customer interactions increase, traditional methods like ledgers and spreadsheets become inadequate for sales teams. The solution is a Customer Relationship Management (CRM) system. While it may seem costly and time-intensive, not adopting a CRM can lead to lost opportunities. Implementing a robust CRM system is crucial for modern business interactions. It aids in converting website visitors into sales, helps the sales team manage customer queries efficiently, improves communication with customers, provides a comprehensive understanding of the customer base, and enhances the overall sales process. Adopting CRM is essential for optimizing business operations.