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In this tutorial, Lisa Morelli discusses creating effective proposals for freelance copywriting clients. The proposal process begins with the initial email inquiry, which serves as the first contact with the client and helps identify their copy needs. She acknowledges that sending out proposals can be challenging, regardless of experience. However, Lisa offers a straightforward process to streamline proposal creation, especially after discovery calls. The goal is to ensure that copywriters can respond to inquiries and send proposals quickly and efficiently.
