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good morning good afternoon and good evening everyone Im Kate Chiswick from catchy marketing and today were going to take a look at understanding your customer so lets Dive Right In a business is nothing without its customers thats quite an indisputable fact yet Time After Time businesses continue to forge ahead without trying to understand their customers needs instead they make their own assumptions of the customers needs and build their services of products around these assumptions and they dont stop to listen to How relevant or effective they are modern marketing is a highly competitive environment consumers are demanding and discerning they expect relevancy of messaging anger customer experience the key to achieving your business goals is to understand your customers better than they know themselves by building this picture youll be able to create more engaging content increase sales and build longer lasting relationships and we all know about optimizing customer experienc