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lets have some truth talk I dont even like the word brand in front of identity youre trying to make identity sound more important and its not your fault entirely its because a lot of people start talking about branding and think they could charge more because they add the word branding if you dont hire copyright if youre not doing strategy positioning product development user experience design customer service design you my friend are not doing branding youre creating symbols so a professor Art Center he makes this very clear distinction your identity systems designer stop adding where branding pretending youre doing all kinds of stuff and theyre a very successful companies that just do Identity Design the brand identity people do mushy things lets argue okay we did this in um in Brisbane and I heard some feelings breaks for impact brand identity is worthless it doesnt matter it gives you confidence this confidence come from within or without no it doesnt have you ever hea
