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business model canvas the business model canvas was originally proposed by Alexander Osterwalder based on his earlier work on business model ontology it is a shared language for describing visualizing assessing and changing business models there are nine basic building blocks customer segments value propositions channels customer relations revenue streams key resources key activities key partnerships and cost structure together they form the business model the rationale of how an organization creates delivers and captures value fund customer segments it defines the different groups of people or organizations and enterprise aims to docHub and serve there are different types of customer segments here are some examples mass market niche market segmented diversified and multi-sided markets to value propositions it describes the bundle of products and services that create value for a specific customer segment through a distinctive mix of elements catering to that segments needs values may be
