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Apple is one of the most iconic brands in the world, with an instantly recognizable logo, thats included on almost every product they make. But one thing people have always wondered is why theres a bite in the logo, and thats what Ill explain right now. So back in 1977 Steve Jobs turned to an ad agency to design a simple logo that could be printed on their computers. Since the original hand-drawn logo of Issac Newton under an apple tree was a little to complicated. Rob Janoff was assigned to the project, and Jobs gave him just one request. Saying, dont make it cute. With that in mind, Janoff began working on the logo. He decided to focus on the imagery of an Apple instead of the typography, which was a different approach than other computer companies like IBM and Hewlett Packard. Whose logos were primarily text based. Janoff started with a simple silhouette of an apple with a leaf on top. But this imagery was pretty ambiguous, since there are several fruits that have a round sha