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hi there in this business topic video were going to introduce you to uh an important and widely used model of marketing strategy called STP which is all about segmentation targeting and positioning now when businesses make decision as to how to uh develop their marketing strategy and decide how to try to create value for customers there are essentially two issues they have to consider firstly of course they have to choose which customers they want want to Target which customers they want to sell to and the challenge here is to segment the market to find the different parts of the market that are most attractive and then to target which segments do they want to focus on in order to have the best chance of success and having identified the market segments and which are the ones they want to Target the next question is how best to compete in that market how to serve the customers in the target market segment and the issue here is around around Market positioning how do you uh identify th
