Cut off point in the Book Press Release

Aug 6th, 2022
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How to cut off point in the Book Press Release

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- One of the things a lot of book marketing packages includes is a press release for the book launch. You know those lovely, little, one or two pagers that give a headline, a quote, and a few details about the book? It sounds good in theory, you probably want media attention for your book launch, but is a press release actually useful for you as an author? If youve been wondering about press releases for your book launch and book marketing, this video is for you. (upbeat music) Hey, there, Im Julie the Book Broad, from Book Launchers, were your professional self-publishing team helping you write, publish, and promote a nonfiction book that will help you have a huge impact on your readers, and done right, will help you grow your brand, build your business and make you money. The best part? You keep all rights and royalties, baby! Yeah! (chuckles) Press releases were all the rage in the 1990s. You needed a press release to get the attention of media, and as a business you issued a pre

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The seven parts of a press release include the headline, dateline, introduction (lead or lead-in), body, boilerplate, call to action (CTA), and contact information. The body contains the key takeaways and the quote in our list above.
Include a call to action Your call to action should be located at the end of your press release and it should be written separately from the closing paragraph. It should be a simple sentence that clearly tells the reader what to do next.
The 5 Ws in a press release are Who, What, When, Where, and Why. These elements ensure the press release communicates who is involved, what is happening, when its occurring, where its taking place, and why its important.
If you write a one page press release, at the bottom of the copy add three pound signs (###), the number thirty (-30-), or the word :end: in capital letters (END). These are abbreviations which signify the conclusion of the press release.
Three number signs/pound symbols (###), centered directly above the boilerplate or underneath the body copy in a press release, indicating to media that there is no further copy to come. The reporter or editor will know they have the full document in hand.
By following this format, you can write a release that tells your story and helps you get press coverage. Write a clear, captivating headline. Include the release date and your location. Quickly tell them what they need to know. Then give more context. Be honest and unbiased. Eliminate industry jargon.
Include three pound signs (###) or -30- at the bottom of the press release to indicate the end.
What should a book press release include? A well-written book press release needs to grab the readers attention, describe what your book is about and why people should read it, and provide basic information about the book for selling and distribution (e.g. title, author, publication date, where to buy).

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