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hello Im Matthew Rempel with strategy made simple and today we are going to be talking about the business model canvas and how it can be used to create a social business first things first the business model canvas is a tool that you can use to outline what a business is how it should function and how the pieces fit together its not meant to be a detailed analysis like a business plan but instead its kind of the in-between step between a napkin sketch and that formal business plan so heres what a business canvas typically looks like based on the tools by Ostrow wilder and Penn youre in business model generation you can see that there are nine distinct sections in this series were going to be looking at each section individually and focusing on a case study of a social enterprise or some other social organization to flesh out a canvas and show you how each piece fits together were going to start with the value proposition with an extra video on how to create social value customer
