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I want to ask you a really important question what happens when a small dollar donor makes a donation to your organization online no really like what are the steps that happen after you process that donation through your payment processor well the first thing that should definitely happen is that donor should be receiving a thank you email from your organization but there are a wide range of thank you emails and receipts you could be sending to donors and today I want to share with you a really great one that I recently received and talk about some tips that I think you can take from it to use in your own donor stewardship my name is Vanessa Chase lection and the president of the storytelling nonprofit so donor experience is a really important part of the puzzle of retaining our donors over the long run and you know theres a lot of parts and pieces that go into donor experience but I always think about it as just the experience that donors have with your organization after theyd made
