Cut number in the Marketing Brief

Aug 6th, 2022
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A marketing campaign brief template (sometimes called a creative brief) is a living document that acts as a blueprint for your marketing campaign. Its purpose is to keep your creative team on the same page when designing messaging and creative for various channels and purposes.
Purpose a statement of the issue or problem in one or two lines, clearly explaining the purpose of the briefing. Main Body information on the background, current situation and options available to move forward. The information given should be concise, factual, clear, substantiated and unbiased.
What to include in a marketing brief Goals and Objectives. Use this section to outline exactly what you want to achieve with the campaign or project: Increase brand awareness? Background. Audience. Deliverables. Channels. Timeline. Budget. Tracking and Measurements.
Explain the goals and motivations You should start your brief by writing about the project background and brand. Write one or two sentences that summarize the mission of the company or individual and then add a few sentences that offer background on the brand and why it is launching this project or campaign.
How to write a project brief with examples Summarize the project and its purpose. Outline what the project needs to accomplish. Provide some background about the client. Introduce key players and their project roles. List key deliverables with dates. Include any other important items of note.
Here are some tips to help you achieve that: Use concise and precise language: Keep your sentences brief and to the point. Avoid unnecessary repetition or overly complex sentence structures. Maintain a formal tone: Use formal language and avoid contractions (e.g., dont should be written as do not).
Contents of a Campaign Brief - Background to the campaign so that the creative team or (advertising agency) understand relevant events preceding the campaign. - The objectives of the campaign so that the creative team fully understand what the firm want the campaign to achieve e.g. increase sales, enter new markets.
Examples from Collins dictionaries She once made a brief appearance on television. This time their visit is brief. In a brief statement, he concentrated entirely on international affairs. Write a very brief description of a typical problem.

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