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12 things they dont tell you about improving your eCommerce conversion rates part 7 number seven two secrets to improving your site conversion rate are data and customers if you are not spending time on daily basis looking through your analytics and figuring out where visitors are leaking from your site you are wasting your time data tells you that there is a problem on your side by talking to customers will give you the context of the problem that your site might have lets take an example of an e-commerce site with a checkout abandonment rate of more than 80 percent does the site have a problem in the checkout process yes of course but before making any changes to the checkout process you need to figure out why people are leaving the site or the checkout process in the first place follow me for part 8.