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- In this video, were gonna write a creative brief together using one of HubSpots free templates. More on those in just a second. So youll learn everything you need to know about the key components of a great brief, how you can make sure yours is successful, and all the pitfalls to avoid. Dont want you showing up to the grocery store without a shopping list. Now, if youre thinking what even is a creative brief? Well, its basically your roadmap through a project from beginning to end, from ideation to final deliverables. It should be a clear, concise document thats easy to understand at a glance. Its a reference guide for every detail or project to make sure expectations are agreed upon and delivered, no matter what stage the project is at or who jumps into it and when, the creative brief is the Rosetta Stone that will keep the team aligned and on track for success. But the good news is you dont have to start it from scratch, my friend. HubSpots got three free, customizable, c