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the three persuasive appeals logos ethos and posos 2,300 years ago famous philosopher Aristotle argued that there were three ways to persuade someone and these three persuasion appeals are the same modes of persuasion used today by politicians advertisements and public speakers alike the first persuasive appeal is logos or logical appeal logos is persuading by appealing to ones logical side through reason often through facts statistics charts and graphs the second persuasive appeal is ethos or credibility appeal ethos is persuading by establishing that the Persuader is trustworthy often through showing where ones information came from or by using an expert or testimonial the last persuasive appeal and often the most effective is posos or emotional appeal p is persuading by appealing to ones emotions and by creating an emotional response such as sadness or happiness it is also important to note that good persuaders keep in mind the target audience when using logos ethos and posos thi