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Aug 6th, 2022
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How to Cut line in the Marketing Request Summary

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hi there in this business topic video were going to introduce you to an important and widely used model of marketing strategy called stp which is all about segmentation targeting and positioning now when businesses make decisions as to how to develop their marketing strategy and decide how to try to create value for customers there are essentially two issues they have to consider firstly of course they have to choose which customers they want to target which customers they want to sell to and the challenge here is to segment the market to find the different parts of the market that are most attractive and then to target which segments do they want to focus on in order to have the best chance of success and having identified the market segments and which are the ones they want to target the next question is how best to compete in that market how to serve the customers in the target market segment and the issue here is around market positioning how do you uh identify the right position

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Noun. cutline (plural cutlines) (journalism, broadcasting) In production, a hypothetical line that separates items that will be executed and publicized, versus items that will be cut.
A cutline in marketing and business involves giving details of an image used for marketing purposes. Therefore, this may serve as a guide or giving additional information of the images portrayed during the marketing processes.
Cutlines: Cutlines (at newspapers and some magazines) are the words (under the caption, if there is one) describing the photograph or illustration. See example. President Obama and former Alaska Gov. Sarah Palin have agreed to disagree over the rules of a death match scheduled between the two in the Capitol Rotunda.
Cutlines are necessary to practically all pictures because of the functions they serve: identification, description, explanation and elaboration. A well-written cutline answers all of a readers questions about a picture.
A cutline is written like a straight news piece boiled down to a single sentence. The sentence should include the five Ws of pertinent information: who, what, when, where and why.
In some cases captions and cutlines are distinguished, where the caption is a short (usually one-line) title/explanation for the photo, while the cutline is a longer, prose block under the caption, generally describing the photograph, giving context, or relating it to the article.
A cutline shouldnt repeat or contradict the other type readers will see first. A cutline is usually one of two or three bits of text that sell a story; they should all complement one another. Place a cutline under the photograph it describes; thats where readers look.
cutline (plural cutlines) (journalism, broadcasting) In production, a hypothetical line that separates items that will be executed and publicized, versus items that will be cut.

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