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hi everybody my name is Alexander Osterwalder I wrote a book called business model generation together with EF in Europe and the book is route used around the world to figure out what our business smells and how do we design business models so Im going to talk to you a little bit about how to design test and build business models and were going to dive deeply into the topic with a swiss invention and were going to go into the time machine which was invented in switzerland Im going to take you back to 1958 why 1958 because I would like to introduce you to a person called Chester Carlson so I learned about Chester Carlson from Henry Chesbrough and he told me the story about Chester crossings of Chester Carlson was at the head of a research team at a company called Halloween and he invented the first modern-day photocopying machine this was an amazing machine it could make 2,000 copies a day at a time where you could maybe make fifteen to thirty a very smelly and dirty process okay s
