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In this video tutorial, the presenter explains how to create a web design proposal using a template from their successful freelancing business. Viewers can download the Word template via a link in the description. Key points covered include creating an effective proposal, what to include in it, and the process of sending and getting it signed. The presenter emphasizes using an existing proposal template as a quick option but also provides steps for creating a proposal from scratch: obtaining a clear client brief, writing the proposal, sending it, and following up. Essential questions to ask clients include inquiries about their business, target market, desired actions for website visitors, unique selling propositions, customer value, and current marketing strategies.