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In this tutorial, Demi, the founder of Le Strategies, discusses technical proposal writing tailored for B2B businesses. Technical proposal writing involves detailing the technical aspects of solutions offered, which doesn't necessarily mean technology-related content. It's crucial to communicate clearly, as readers may not be familiar with specialized terms—hence, a balance of informative yet accessible writing is essential. The first and most important step in creating effective technical content is accurately scoping the project, ensuring that expectations and requirements are clearly defined. This foundational step sets the tone for the entire proposal.