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New security guard company owners often ask two main questions: how to write a proposal and how to price services. While the pricing will be discussed in the next video, the focus here is on creating a winning proposal. It's essential to remember that proposals themselves don't win contracts; instead, the success comes from the hard work put in prior to submitting the proposal. Potential customers often use proposals to disqualify vendors, so it’s crucial to present a polished document. Common pitfalls that can lead to disqualification include misspellings and failure to respond to requirements. The key is to create a proposal that stands out and avoids disqualification.