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In this video, Chris Bales from the Sponsorship Collective provides a training session on creating effective sponsorship proposals. He emphasizes the importance of the proposal, often misunderstood and overestimated in the sponsorship world. Bales intends to guide viewers on how to construct a successful pitch deck, discussing both poor and effective strategies. He will introduce three proposal templates to help with this process. Additionally, he invites viewers to join their private Facebook group for free weekly training, templates, and a supportive community for sponsorship seekers. Furthermore, he encourages engagement through likes, subscriptions, and notifications for future video updates.