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This presentation by Troy Looney, an internet marketing consultant, outlines a public relations proposal for the app factory. It emphasizes the need for immediate implementation of the PR strategy to secure competitive advantages. Key points include the goals, process, and detailed strategies for the proposal, as well as the benefits of enhancing public relations. The discussion on public relations underscores its broader significance beyond mere brand image, highlighting the importance of relationships with networks, colleagues, consumers, and the public. The presentation also contrasts traditional PR 1.0 with the more evolved PR 2.0 practices, indicating a shift in how business communication is conducted.
