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In this tutorial, the speaker addresses common questions about press releases, focusing on what to do and what not to do when creating them. Recognizing the challenges brand owners face in prioritizing and condensing information, the speaker emphasizes the importance of brevity and clarity. Many creators may not feel confident in their writing abilities or fully understand the established rules for crafting effective press releases. To assist with this, the speaker mentions a linked cheat sheet designed to guide users in producing attention-grabbing press releases. Overall, the session aims to clarify best practices in press release writing and provide practical guidance.