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In this video, Chris Bales from the Sponsorship Collective provides a brief training session focused on creating effective sponsorship proposals. He highlights the importance of the proposal as a key tool in the sponsorship world, mentioning that it is often misunderstood and overestimated. Bales promises to guide viewers on how to build a successful sponsorship proposal, emphasizing that there are both poor and proficient ways to approach it. He will cover three different proposal templates to help viewers craft their pitches effectively. Additionally, he encourages viewers to join their Facebook group for ongoing training, resources, and community support, while inviting them to engage with the content through likes and subscriptions.