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In this tutorial, the speaker discusses the essential elements of creating effective press releases, addressing common questions and challenges faced by brand owners. They acknowledge the difficulty of condensing important information into a concise format and the discomfort many feel with writing. The speaker emphasizes the importance of understanding the rules governing press releases, what should and shouldn’t be included. They plan to share a previously created cheat sheet to aid in crafting attention-grabbing press releases. The session aims to provide guidance on the do's and don’ts of writing press releases effectively.
