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In this tutorial, the speaker discusses the importance of understanding startup equity. Equity can incentivize teams and attract investors, but many new entrepreneurs feel intimidated about managing it. Concerns include appearing inexperienced to investors, giving away too much equity, and figuring out the roles of advisers and co-founders. The speaker shares personal experiences from their entrepreneurial journey, noting that despite 15 years of building businesses, their first venture into raising venture capital was challenging. They faced difficulties in determining equity distribution and vesting for their startup, Flowtown, after self-funding their successful previous company, Sphere Technologies.
