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In this video, the presenter demonstrates how to create a web design proposal from scratch, using the same template that supports their successful freelancing business. Key topics covered include: creating an effective proposal, outlining its contents, and methods for sending and getting the proposal signed. For convenience, an existing proposal template from client manager can be used. If starting from scratch, viewers are advised to obtain a clear client brief by asking crucial questions about the client’s business, target market, desired visitor actions, unique selling points, customer value, and current marketing strategies. The process involves understanding the client's needs to craft a suitable solution.