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In this video, Julie the Book Broad from Book Launchers discusses the role of press releases in book marketing, particularly for book launches. She highlights that while many marketing packages include a press release, authors often question their actual usefulness. The video aims to clarify the relevance of press releases in gaining media attention for a book launch. Julie emphasizes Book Launchers' mission to assist authors in writing, publishing, and promoting nonfiction books that can significantly impact readers, build brands, and generate income, all while allowing authors to retain their rights and royalties. She also notes that press releases were more crucial in the 1990s for attracting media attention.