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Finding the one is so hard, especially when youve got really high standards. There are so many out there it can be tempting to settle for something safe and conventional, something your friends and family will approve of. Like Arial or Times New Roman. Im talking about fonts, obviously. They can make or break your logo design. But, how do you find the perfect font for your brand? Your typographical soulmate, if you will. Well talk through some of the basics of choosing a logo font, and then go over a few fun ones to try. OK, lets get started. First, determine your brand personality. Thats how your brand sounds and feels to your audience. Are you modern and minimal? Traditional and classic? Powerful and adventurous? How about groovy baby? Your logo font should evoke those same characteristics. Even if youre attracted to a dazzling new typeface, only use it if you feel like it will help you tell your brand story. Its easy to be overwhelmed by the sheer number of amazing and not