Cut expense in the Trademark License Agreement

Aug 6th, 2022
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How to cut expense in the Trademark License Agreement

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A licensing agreement allows one party (the licensee) to use and/or earn revenue from the property of the owner (the licensor). Licensing agreements generate revenues, called royalties, earned by a company for allowing its copyrighted or patented material to be used by another company.
(a) LICENSEE acknowledges the value of the goodwill associated with the Trademark and that the Trademark is distinctive and has acquired secondary meaning. LICENSEE agrees, during the Term, and thereafter, never to challenge the rights of E-City or others in the Trademark.
Trademark agreements dictate terms like how much the licensing fees are and the payment terms for purchasing them, appropriate and inappropriate uses of the legal marks, and what will happen if the licensing party violates those terms.
The licensor and licensee will agree a trademark royalty rate in the licensing agreement. A trademark royalty rate is usually a percentage of sales generated from the use of the trademark for example, 5% of gross or net revenue, paid quarterly.
A trademark license agreement allows the licensee to use (but not own) the licensors trademark in connection with agreed-on products or services. Licensing can help a company expand into new markets effectively and easily while lending the licensee an established name and reputation.
License Agreement Tips Firmly establish ownership. A good contract should clearly state what rights are being granted pertaining to the intellectual property in question. Do not overlook definitions. Define the royalty system. Explain the quality assurance monitoring process. Be aware of government regulations.
The definition of brand licensing is the process of leasing a trademarked or copyrighted property for use in connection with a product, service, or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character, or a combination of several different elements.
To terminate a trademark license agreement, review the contract for termination provisions, ensure compliance with notice requirements, provide written notice of termination to the licensor or licensee, and confirm receipt of the notice.

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