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Today I want to talk to you about the opening pitch that always works when you are selling merchant services. When you are out in the field and you are selling merchant services, probably the most difficult thing for sales people to figure out and to implement is the right opening pitch. There is a lot of time, effort, and strategy, even in my cases unfortunately dishonesty and lying and things that go into the opening pitch because it really is a challenge to grab the attention of the prospect that you want to talk to. I want to talk to you today about the three elements of an opening pitch that just always works every single time. #1. Honest information about your business. I want to break these three words down: honest, information, and your business. The first thing is honesty. Be honest about who you are and about your business. One of the questions I get all the time from people that are just getting into the merchant services sales. They are like, James, Im brand new to the in
