Cut construction in a Social Media Press Release - Online Editor

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How to cut construction in the Social Media Press Release

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Hypothesis and welcome to PR decoded today We are going to talk about press releases because its a question I get asked a lot how to do them how not to do them what you should do and what you shouldnt do I will link below to a cheat sheet that I created some time ago on how to create the perfect press release or how to create a press release that Gets attention. I know its difficult And I know when youre the brand owner and youre you have so much information that you need to get out there I know that sometimes Prioritizing it and keeping it concise and short in one press release can be you know Sometimes nearly impossible. Lots of you arent natural writers. You dont necessarily feel comfortable in the space will really understand You know, what are the governing rules of a press release? What whats allowed whats not allowed? So thats what were going to talk about today how to do it how not to do it and how you can do it Lets jump in press releases I think if I had to hazard

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Got questions?

Below are some common questions from our customers that may provide you with the answer you're looking for. If you can't find an answer to your question, please don't hesitate to reach out to us.

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What is a boilerplate in a press release?

A boilerplate is a brief paragraph at the end of a press release that highlights a company and its core business information. Its a standardized copy, so you often see the same paragraph concluding every press release unless the company undergoes some considerable change that warrants a new boilerplate.

What are the key points of a press release?

The essential tool to help you get your story out there Write a clear, captivating headline. Include the release date and your location. Quickly tell them what they need to know. Then give more context. Be honest and unbiased. Eliminate industry jargon. Include relevant, colorful quotes. Sign off appropriately.

What are the 7 parts of a press release?

The seven parts of a press release include the headline, dateline, introduction (lead or lead-in), body, boilerplate, call to action (CTA), and contact information. The body contains the key takeaways and the quote in our list above.

What are the 5 Ws in a press release?

The first paragraph begins with the five Wswho, what, where, when and whyfollowed by a couple paragraphs providing supporting information and then a boilerplate at the end. The headline must be written so that it basically tells the entire story or purpose of your release.

What not to write in a press release?

Dont use slang, unpopular jargon, or complicated acronyms. A press release should be professional, grammatically appropriate and easy to navigate. Avoid using unconventional language that could misrepresent a company or the conveyed message.

How do you announce a press release on social media?

Create a branded image of an important quote from your press release. Share a statistic in the caption and encourage people to read your release in full. Film a quick video clip that highlights the topic of the press release, and in the caption, include a link for users to read more.

What are the 7 steps to a press release?

Here are seven steps to writing an effective press release, step-by-step: Find a newsworthy angle. Craft an appealing press release headline. Summarize your story in your subtitle. Introduce essential information. Provide supporting information and context. Lead into the readers next steps. End with your boilerplate.

What are key elements of press release?

If you want to look professional, your press release should follow a format widely accepted by the media. An eye-catching headline. The name of your company or your brand logo. A dateline. The main content. A boilerplate. Company contact information. Connect with the right audience. Time it right.

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