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[Music] when you encounter a happy customer its important you understand what it was that delighted them isolating the key factors behind their Joy enables smart businesses to fine-tune their marketing and sales procedures while sometimes customers will naturally volunteer this information in most instances youll need to do some digging to uncover the drivers behind their emotions thanks I was so impressed with this car it was a true Joy its a favorite of mine too what did you love about it I love the heated leather seats oh and the cruise control definitely saved me at least two speeding fines if this was a response that popped up often it would be prudent to share that information with docHub others in the business not only does this feedback provide you with an insight into your customer psyche Insight that can be utilized in your sales and marketing it can also boost team morale all too often team members hear about customer complaints but dont hear enough about customer c