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[Music] branded content is an effective response to an increasingly saturated market today users are constantly overwhelmed with ads and information to the point that many of them resort to solutions such as ad blockers or develop ad blindness to combat the disdain for traditional advertising brands need to look for new ways to connect with their audience find creative ways to get the publics attention and convey the values they represent and branded content is a great solution to all of these needs therefore in this video well take a look at what exactly is branded content what advantages it has for brands and well give some of the best examples to show it lets get started [Music] lets begin with the definition of this concept branded content is a marketing technique that involves creating content that is directly linked to a brand allowing consumers to make a connection with it to further define branded content lets take a look at some of its main characteristics it is focused