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hello my name is Monica Talley Im a director in the trademark two set starring Kessler and well be speaking with you today about growing the market value of your brands and generating additional revenue through trademark licensing trademark licensing is the practice by which a trademark owner permits a third party to use its trademarks and the third partys use of the mark in ur is to the benefit of the trademark owner trademark licensing is a driving force behind the value and profit of many brands today it is estimated that global retail sales of licensed products account for more than two hundred billion dollars in sales annually trademark licensing is attractive to brand owners because it allows owners to extend brand awareness to new product or service categories that may not be feasible for a company to enter on its own licensing also quickly enables brands to penetrate new geographic markets in the past many top trademark license ORS were in the entertainment fashion or luxur