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Hey there, fellow marketers. Professor Wolters here. And today were here in Aruba. And today what were gonna talk about is how companies evaluate and select different types of media to use in their advertisements, because there a lot of things you have to think about. I mean, if you look at the guy behind us doing the jet skis and the, the boat rides and stuff like that hes got to think about, Whats the best way for me to docHub my potential customer? What media? What form of transmission of these ideas are going to work best for me to docHub my customers? right? And so we started thinking about this, what you end up starting to do is whats called media planning. And here, you start to evaluate all the different media possibilities that you actually have in order to decide what kind of media mix you should use. So if we think about it, here, were in Aruba. Okay, Aruba. Okay, is ther- theres TV here, but a lot of the TV that comes in here is either from the Netherlands
