COVID forever transformed how companies look at their internal protocols and procedures. It affected businesses of all sizes and sectors, posing new obstacles for staying connected. The pandemic demonstrated that all companies should integrate digital tools into everyday routines. They became important for far more than hybrid working models.
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Oliver King, co-author of "Customer-Driven Transformation," emphasizes the importance of being customer-focused to stay in business and avoid disruption. By prioritizing the needs and wants of customers, organizations can improve their products, services, and efficiency. Understanding customer preferences enables the provision of more meaningful and valuable offerings, while also addressing pain points to retain customers. Embracing self-service and being customer-centered can lead to increased effectiveness and cost reduction.
