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In this video, the instructor teaches viewers how to write an effective donation letter to inform and encourage donations from supporters. The tutorial covers essential elements to include, such as: 1. **Header**: Display your non-profit's name and logo.2. **Contact Information**: Provide your address and phone number, along with an optional website and email.3. **Donor Salutation**: Address donors by their preferred name.The video provides examples, best practices, and a template for creating your own donation letter, which can vary depending on the non-profit and fundraising campaign but should maintain these core elements. Links to the template are available in the description for quick access.