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in this video were going to create a financial model like this for a startup to determine whether its worth getting started with this business idea so first well model out our revenue assumptions considering things like how our customers are going to find us then well go on to the cost assumptions looking at things like our ad campaign or our office rent then well move on to a full income statement to determine how profitable this business idea could be and finally well create some visuals to support the data heres the excel file well be working with which you can download in the description below so as you can see as of now its for a total of 12 months and feel free to extend this out further if you need so starting with the revenue assumptions and at the very top is how were going to get customers and generally theres two main ways one is through organic traffic and the other one is through paid traffic so organic is basically maybe you write