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In this video tutorial, we will create a financial model for a startup to evaluate the feasibility of a business idea. The process begins with modeling our revenue assumptions, focusing on customer acquisition methods. Next, we will assess cost assumptions, including advertising and office rent. We'll then compile a comprehensive income statement to analyze the potential profitability of the business. To enhance understanding, visuals will be created to illustrate the data. An Excel file, available for download in the description, will be utilized, which currently covers 12 months but can be extended. We will explore two primary customer acquisition strategies: organic traffic and paid traffic.