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In this episode of Senayan PR, the host discusses the importance of creating a public relations (PR) plan. They address a question about how to develop such a plan, acknowledging the relevance of the "seven steps" framework. The host emphasizes that a PR plan is essential for organizing campaigns, brand strategies, or even small projects. It serves as a blueprint detailing actions, financial requirements, and methods for evaluating success post-project. The episode promises to guide viewers through the steps of crafting a PR plan, along with sharing useful tips.