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In this video, Arturo invites Joel Kaplan, a successful agency owner earning $300K monthly, to discuss contract essentials for agency owners. They review a comprehensive contract template, highlighting crucial elements that should be customized. Joel introduces himself as the CEO of Agency Lab, a coaching program that assists social media marketing agency (SMMA) owners in establishing their businesses, securing five clients, and scaling up to $100K monthly. Joel shares his background, including his experience running a seven-figure agency, demonstrating his credibility in providing valuable insights. Be sure to watch until the end for detailed contract advice.