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In this video, Jordan Steen, also known as Serial Entrepreneur, explains how to create a winning proposal for potential clients. He emphasizes the importance of outlining services and costs to effectively communicate what clients can expect. The tutorial provides a step-by-step guide on assembling the proposal, detailing key elements to include for a successful pitch. Steen invites viewers to subscribe for more content on starting a marketing agency, building a personal brand, and developing an online business. He plans to share practical resources like free training and templates in future videos. The video promises actionable insights to help viewers secure deals.